To help putting the right content into the hands of adequate people at the proper time, AxCMS.net solutions incorporate the power of contextual delivery. As an optimum outcome your company can streamline the workflow and earn higher profits on the content.
Today most of the Web sites aim to manage the experience and not just the content, to direct the right content to the right person at the right time, for maximum consumption and impact. By following this path you will enable the users of intranet, extranet and public-facing Web site to make decisions faster by receiving new information as they need it, given in the context suitable to their current need.
Deliver Content in Context
By extracting value from the content, the best method is to deliver it in context to external users and employees at the right time, when needed. It helps prove the prospect and customer relationship for public-facing sites by delivering the content in a context. Users begin to feel a correlation between the site that anticipates and seems to understand their information needs. The customers become more willing to interact with such a site, because they trust that the given information about them will help them achieve their aims and will customize their experience even further.
Make Content More Valuable to Users
When organizations are challenged to balance the task of educating and persuading the audience with just one impression – the trick to it is content delivery. The more specific a piece of content is when delivered to somebody at a specific moment, especially when trying to decide their next move – the more valuable it becomes.